![]() It’s also why some brands are eager to curate and plan their own grids. Anyone can add a domestic cozy or millennial pink filter to all their photos, ensuring no picture looks out of place. Influencers have even found a way to package and sell their preset filters so others can easily create their own aesthetically pleasing Instagram grids. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice). ![]() It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. On Instagram, first impressions are everything.
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